【培训快讯】7月国内经济恢复,培训市场后劲将乘势而上

洞见趋势 浏览次数:349
2020-08-11 09:29:00

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PEIXUNKUAIXUN,

DASHUJUFENXIYUNIYIQIKANSHICHANG

YOUDAOMEIYUE1QIDEPEIXUNXINGYEDASHUJU

YIQILEJIEYIQINGHOU7YUEFENDEPEIXUNSHICHANG

YOUNAXIEXINQIDE【PEIXUNXINXUQIU】

DAILAIBUYIYANGDETIAOZHANHEJIYU


1.课程排课概况

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PEIXUNSHICHANGXUQIUHUORE

XIANXIAPEIXUNHUOBAOYICHANG


7月累计排课4920场,环比6月份增长31.3%,

线上排课742场,1351h,比上月减少27.4%;

线下排课4178场,比上月增加46.7%

MUQIANXIANSHANGYEWUSHICHANGZAIJINSUOXIANXIAPEIXUNSHITOUQIANGJING。


2.采课区域分析


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ZHULISHICHANGQUYUJUJI,XIBEIBUDIQUDAIHUIFU

1)CONGRELITUKEYIKANDAO,XINJIANG、XIZANG、QINGHAIDIQUCAIKEDISHIJIAOXISHU,CAIKELIANGYEBIJIAODI,SHICHANGJIDAIHUIFU。

2)QITAGESHENGSHIQUDOUYIJINGYOUJIAODAFANWEIDEPAIKE,ZHUYAOJIZHONGZAIZHANGSANJIAO、ZHUSANJIAO、LIANGHUDIQU、CHUANYUDIQU、JINGJINJIDIQU,ZHEIXIEYESHIZHONGGUODEJIGEZHONGYAOJINGJIQUAN。


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SHICHANGBUDUANKUODA,ZHONGXIBU、HUABEIDIQUZENGSUMINGXIAN

排课省市31个,与6月相同

排课地市249个,增加33个

PEIXUNSHICHANGHAIZAIBUDUANKUODAZHONG


1.GAOSUZENGZHANGSHIBENYUEGEDIDEZHUXUANLV,QIZHONGZHONGXIBU、HUABEIDIQUDEZENGFUXIANGDUIGENGKUAI,YINXING、JIAOTONGYUNSHU、DIANLIDENGXINGYE,SHIZENGZHANGZHULI;HUADONG、HUANANDIQUDEZENGZHANGZEZHUYAOLAIZIZHIZAOYEHEYINXINGYE


2.XIANSHANGXUQIUCONGCAIGOUSHENGSHIKAN,MEIYOUMINGXIANJIANSHAO,DISHIFANWEILAIKANXIAJIANGBIJIAOMINGXIAN,XIANSHANGPEIXUNXUQIURENGYOUGANGXING,DANQUSHISHANGZHENGZAIXIAHUA


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YINXING|GONGKAIKE|ZHIZAOYE

SHIPEIXUNSHICHANGWENDINGDEZHULIKEHUQUNTI,ZAIGEDIDOUZHANJUJIAOGAODEBIZHONG,TONGSHIYESHIZENGZHANGDEZHUYAOLAIYUAN,YOUQISHIZAICAIKEKAOQIANDESHENGSHI,RUGUANGDONG、JIANGZHEHU、SHANDONG、SICHUANDENGDI。


DIANLI|TONGXIN|FANGCHANJIANZHU|JIAOTONGYUNSHU

DENGXINGYEDEPEIXUNZAIMOUXIEDIQUYIFALI,CHENGWEIJUBUDIQUBAOFADIAN,RUSHANGHAI、HUBEI、CHUANYU、FUJIAN、GUIZHOUDENGDI。


3.采课行业分析


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7YUEGEXINGYEPEIXUNYINGLAIQUANMIANZENGZHANG

6DAXINGYE

YINXINGZHANBI32.4%

FENKAIKEZHANBI11.3%

ZHIZAOYEZHANBI11.0%

DIANLIZHANBI5.5%

TONGXIN5.1%


1)BENYUEGEXINGYECAIKEDOUCHUYUJIAOGAOSUZENGZHANGTAISHI

2)QIZHONGZENGFUZUIXIAODEXINGYEFANGCHANJIANZHUYEZENGSU2.4%,ZUIGAODEJIAOYUPEIXUNXINGYEZENGSU418.2%,QITAZHONGDIANXINGYERUYINXING、DIANLI、BAOXIAN、TONGXIN、JIAOTONG、SHIYOUSHIHUA、LIANSUODENG,ZENGSUDOUBAOCHI30%YISHANG,KEYIKANCHUMUQIANGUONEIJINGJIHUIFUJIAOHAO,PEIXUNSHICHANGHOUJINGJIAOZU


//JINRONGYINXING//


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1)WANGDIANSHUZIHUA、CHANGJINGHUASHENGJI,YINXINGWANGDIANSUOJIANYICHENGQUSHI。SHUJUXIANSHIWOGUOJINSANNIANYINXINGFENZHIXINGXIANGGUANQIYEZHUCEZENGSUJUNWEICHAOGUO2%,JINNIANQUANGUOGONGYOU1730JIASHANGYEYINXINGWANGDIANZHONGZHILEYINGYE。DANGXIA,YUELAIYUEDUODERENBANLIYEWUBUZAIQINGXIANGXUANZEWANGDIAN,ERSHITONGGUOWANGSHANGYINXING、SHOUJIYINXINGDENGQUDAOLAIBANLI,QIANWANGWANGDIANDEKEHUDUOYIZHONGLAONIANJIDUIFUWUYAOQIUJIAOGAODEGAOJINGZHIKEHUWEIZHU。


2)YINXINGZHUANXINGFAZHANSHIZAIBIXING。JINRI,YINBAOJIANHUIBIAOTAIJIANJUENIUZHUANZHONGXIAOYINXINGPIANLIZHUYE、MANGMUZHUIQIUSUDUYUGUIMODEFAZHANMOSHI,YAOQIUQIHUIGUIBENYUAN、SHENGENGBENDI、XIACHENFUWU,TEBIEYAOQIANGHUASHEQUYUXIANYUDEFUWU。


3)YINXINGZIBENJIXUBUCHONG。JINNIANCHUYILAIZHANGMIANBULIANGDAIKUANYUEZENGJIABUMINGXIAN,DANYOUYUJINGJIXIAXINGZAIJINRONGLINGYUFANYINGYOUYIDINGSHIZHI,JIAZHIHONGGUANZHENGCEDUANQIDUICHONGXIAOYINGDENG,WEIYUEFENGXIANZANSHIBEIYANHUANBAOLU,YUJIZAIJINHOUYIDUANSHIQIBULIANGDAIKUANHUILUXUCHENGXIANHESHANGSHENG。


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BENYUEYINXINGCAIKE1596CHANG,HUANBI6YUEZENGZHANG30.4%

DUIBIQUNIANTONGQIHAIYOUYIDINGSHANGZHANGKONGJIAN


1.YINXINGDANGQIANXUQIUZHUYAOJIZHONGZAIYINXINGZHUANTILINGYU,DUIBISHANGYUE,ZENGZHANG19.5%。

•YINXINGYINGXIAOXIANGMUZHAN46.4%,DANGQIANREDIANWEIZHENGCUNSHOUXIN、XINYONGKAYINGXIAO、DUIGONGXIANGMU、TINGTANGYINGXIAO、LICAIYINGXIAO、KEHUJINGLIYINGXIAOPEIXUN。

•WANGDIANLEIPEIXUNZHAN33.8%,ZHUYAOBAOKUOWANGDIANYINGXIAOZHUANXING、QIANJIA、WANGDIANFUZERENPEIXUN、WANGDIANYINGXIAONENGLITISHENG。

•FENGKONGLEIZHAN19.8%,JUMIANFENGXIAN、FANXIQIAN、BULIANGQINGSHOU、XINDAIHEGUISHIZHUYAOXUQIU


2.SHICHANGYINGXIAOLINGYU,FUWUYINGXIAOLEIPEIXUNXUQIUYOUSUOJIANSHAO,DANRENGSHIHEXIN,QICISHIDIANHUAYINGXIAOJIYINGXIAOCEHUA


3.KEHUGUANXILINGYUXUQIU,ZHUYAOWEITOUSUCHULI、XIAOFEIZHEQUANYI、KEHUGUANLIWEIHU、CUNLIANGKEHU


4.SHANGYEFENXILEIPEIXUNBAOZENG,ZHUYAOWEISHANGYEMOSHIXIANGGUANPEIXUN,RUNONGSHANGXING/YOUCHUZHUANXINGSHENGJI、YINXINGSHUZIHUAZHUANXING、CHANGJINGHUAJINRONGCELVEDENG


5.ZHIYESUYANGJIZHONGZAIZHIYEHUASUYANGLINGYU,RUXIAOYUANRENDAOZHICHANGREN、ZHIYEHUAXINTAIXINGXIANGLIYIDENG,QICIWEISHENGYAGUIHUAHESHIJIANGUANLIDENG


6.QITALEIPEIXUNXUQIU,ZHUYAOBAOKUOXIANGMUGUANLI、XINMEITIYINGXIAO、XINLIXUE/XINGGEFENXI、RENJIGOUTONG、ZONGHEGUANLI、PEIXUNJISHUDENG


//SHENGCHANZHIZAOYE//


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ZHIZAOYEBENYUECAIKE540CHANG,HUANBI6YUEZENGZHANG14.0%


1)ZHIZAOYECAIKELINGYUJIZHONGZAISHENGCHANGUANLI、ZONGHEGUANLI、ZHIYESUYANG、RENJIGOUTONG4GELINGYU,KEYIKANCHUQIPEIXUNXUQIUZHUYAOSHIWEIRAOSHENGCHANYIXIANZHANKAI

•SHENGCHANGUANLIPEIXUNZHONGDIANWEIJINGYISHENGCHANHEBANZUZHANGPEIXUN,FENBIEZHANBI36.7%、31.6%

•TUANDUIGUANLIJIANSHE、ZHONGJICENGGUANLIZHEPEIXUNSHIZONGHEGUANLILINGYUZHONGDIANXUQIU,ZHANBIDOUYUE1/3,QICISHILINGDAOLI、MTPJIZHIXINGLI

•ZHIYESUYANG,ZHIYEHUAXIANGGUANPEIXUNSHIZUIREXUQIU,RUXINGXIANGLIYI、ZHIYEHUASUYANGTISHENGDENG,QICISHISHIJIAN&MUBIAO&JIHUAGUANLI

•RENJIGOUTONGLINGYUDEXUQIUZHUYAOJIZHONGZAIGOUTONGJIQIAOHEYANJIANG


2)ZHIZAOYEPEIXUN,YIDONGNANYANHAIGUANGDONG、SHANDONG、JIANGSU、ZHEJIANG、SHANGHAI、FUJIANDENGLAODONGMIJIXINGCHANYEJIZHONGDEDIQUWEIZHONGDIAN,TONGSHIZHONGXIBUDIQURULIANGHU、ANHUI、SICHUANYEYOUJIAOGAOXUQIU


01.JINNIAN,WOGUOZHIZAOYEDIDUANCHANNENGGUOSHENG,SUIZHERENKOUHONGLIJIANRUO,ZHONGDUODI、ZHONGDUANCHANYETIQIANZHUANYI,ERGAODUANZHIZAOYEYOUZHANGQISHOUZHIYUREN,WOGUOGONGYEFAZHANKEWEIRENZHONGDAOYUAN,CHENGYAQIANXING。ZHANGQIKAN,WEITIGAOQIYEDEJINGJIXIAOYIHEJINGZHENGSHILI,JIANGBENZENGXIAOSHIDASHISUOQU。


02.ZHIZAOYEPEIXUN,XUYAOCONGRENLICHENGBEN、SHENGCHANZHILIANG、LANGFEI、CANGCHUWULIU、GUANLIMOSHILINGYURUSHOU,TONGSHIYINJINZIDONGHUAZHINENGHUASHENGCHANGONGJU,CIWAIHAIYAOLEJIESHICHANGDEBIANHUA、MAOYIHUANJING、XINGYEFAZHANDEQUSHIDENG,ZUIHOUHAIXUYAOTONGGUOYOUXIAODEYINGXIAOSHOUDUANCUCHENGJIAOYI。


热门需求:精益生产、班组长、生产质量、现场管理、降本增效、智能化仓储物流、2020制造业趋势、综合管理、高效沟通、智能制造&工业4.0


重点推荐

《DANGZELINGDAOLI™》TONGGUOFENXIXIANZHUANG,JIEJUEQIYEJINGYINGMUQIANMIANLINDEWENTI,CUJINQIYEDACHENGGUANJIANMUBIAODESHIZAILUODIGONGJUKECHENG


//DIANLIXINGYE//

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BENYUEDIANLIXINGYECAIKE265CHANG,HUANBI6YUEZENGZHANG30.2%,QIPEIXUNXUQIUZHENGWENBUZENGZHANG

1)ZUOWEIFUWUXINGXINGYE,DIANLIDUIGOUTONGHEFUWUYIZHIBIJIAOZHONGSHI,PEIXUNXUQIUWEIKUABUMENJIYINGYETINGRENYUANGOUTONG&FUWUTISHENG。TONGSHIDIANLIXINGYEDUIDIANLISHENGCHANXIANGGUANPEIXUNXUQIUYEBIJIAODA,ZHUYAOBAOKUODIANLIBANZUZHANG、DIANLISHENGCHANANQUAN。DIANWANGMUQIANDUIDIANWANGGAIGE、NENGYUANBIANGE、DIANLIFAZHANQUSHIYEBIJIAOQINGLAI。CIWAI,ZUOWEIGUOQI,DIANWANGXITONGDUIDANGZHENG、LIANZHENGKECHENGYEYOUYIDINGXUQIU


2)QITATONGYONGLEIPEIXUN,SUYANGLEI,MUQIANZHUYAOWEIZHENDUIXINYUANGONGDEZHIYEHUALIYIHEZHIYESHENGYAGUIHUAPEIXUN;ZONGHEGUANLILEIPEIXUNZHUYAOWEIZHENDUIZHONGGAOCENGDEGUANLINENGLIPEIXUN,RUMTP、LINGDAOLI;DIANLIXINGYEDUIZHAOTOUBIAOHEXIANGMUGUANLIKETIYEYOUYIDINGXUQIU;PEIXUNJISHU、SIWEIJISHUSHIGEXINGYEWANJINYOUDEXUQIU


//BAOXIANTONGXIN//


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保险行业本月采课253.5场,环比增长50%+

1)BAOXIANXINGYEDEXUQIUJUJIAOZAIBAOXIANZHUANTILINGYU,ZENGYUAN、NIANJINXIAN、CHANSHUOHUISHIMUQIANZUIZHUYAOPEIXUNXUQIU

2)QITALEIPEIXUNXUQIUZHUYAOBAOKUOTTTNEIXUNSHIPEIXUN、YINGXIAOJIQIAO、TUANDUIDAZAO、XINMEITIYINGXIAOHEBAOXIANFAZHANQUSHIDENG


通信行业本月采课249场,环比增长74.1%,营销类需求迎来爆发

1)TONGXINXINGYEDANGQIANZHONGDIANXUQIUBAOKUOWEIXINSHEQUNYINGXIAO、YINGXIAOCEHUA、FUWUGOUTONGJIQIAOTISHENG、DAKEHUGUANXI、TOUSUCHULI、ZHAOTOUBIAOJIQIAO、5gYUXINGYEQUSHI


5g基站在今年底预计将达到80万个,近期三大运营商已经降低5G套餐门槛,这必然刺激手机等通信相关业务市场的发展


4.其它行业需求分析


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YINXINGPEIXUN、ZONGHEGUANLI、SIWEIJISHU、PEIXUNJISHU、SHICHANGYINGXIAODENGLINGYUXUQIUREDUYIJIU,


ZHIYESUYANG、RENJIGOUTONG、SHANGYEFENXI、SHENGCHANGUANLI DENGCHIXUSHENGWEN



  8月热门课程推荐


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